I work with non-fiction authors as a marketing strategist and assistant to support them before, during, and after their books are published.

Writing a book is no small task, let alone getting it published AND getting it into the hands of the perfect readers. Because of that, I work with authors six to eight months before their book will be released to support with anything and everything including: marketing strategy, research and outreach, event production, network management, social media curation, and more. I tailor my services to the needs of each client to work as a liaison between author, publishing team, and publicist.

I want to be someone on your team who is in your corner, ready and excited to work alongside you to create your dream vision of your book launch. Are you ready to have fun bringing your book into the world?

How We Can Work Together

Book Marketing Strategy

Work together to brainstorm and develop a marketing strategy for the campaign to get your book into the hands of the perfect readers. Included: pre-order bonus, podcasts, influencers, collaborations with publications and communities, book tour, etc.

Research & Outreach

I will do in-depth market research to find 150+ podcasts to pitch to, influencers (Instagram, Tiktok, and Substack) to send early copies to and potentially collaborate with, and any relevant brands and organizations to collaborate with during the book launch.

Project Management

I will either organize any existing systems you have or create a new hub for all things book launch to work as a base for the author, publicist, and publishing team. We will meet regularly to stay on top of deadlines and stay organized through the multiple projects as a book campaign inevitably contains.

Website and Design

I can make any necessary updates to your website, as needed, and design general graphics, PDFs, and/or email campaigns to support the marketing campaign.

Event Production

Support in the planning and execution of a book tour, if desired, and any pre-launch event opportunities.

Social Media Strategy
& Content Creation

Work together to brainstorm a social media strategy that makes sense for your existing brand. This will include major moments such as, cover reveal, pre-order incentives, tour announcement, etc.

*Most of my work is highly tailored to my client – I want to support you in the areas of the book publishing process that feel the most overwhelming. If you are curious in learning more about how we may be able to work together, please reach out at hello@naturallynicoletta.com.

 FAQs

  • Certainly! I’d love to hear more about you, your book, and your vision for book launch. While I have the most experience with non-fiction authors, I am always open to working with different types of writers.

  • Most of my clients have gone down the route of traditional publishing but I am excited to work with authors who have done something different. I would love to hear what your vision is for your book, your career as a writer, and how you could envision me supporting you.

  • I am not a publicist, and while I can pitch to publications and podcasts for you, that is not my specialty. Depending on your budget, I suggest building out your book team to include someone to specifically focus on PR. Please email me if you’d like any recommendations.

  • I am currently focused on marketing book campaigns but have experience working with various small businesses and entrepreneurs. Please email me with more information about you and the type of support you are looking for to see if I would be a good fit.

Reach out if you’re interested in working together. I’d love to hear from you!

Please note: I am currently scheduling for clients who are working on books that will be published after April 2026. If you are interested in working together before then, please know that my capacity will be limited.